About Unicron Technology
Unicron Technology Inc. is a young and rapidly growing high-technology company headquartered in Victoria, British Columbia.
Although we are still in an early stage of corporate development, the company is thriving, expanding its commercial opportunities, and establishing a strong presence in the technology sector. We specialize in enterprise Artificial Intelligence (AI), intelligent automation, cloud computing, edge computing, enterprise software, and customized digital transformation solutions for commercial and industrial clients.
As the company enters its next stage of growth, we are seeking an accomplished Sales Director who can establish scalable sales operations, lead strategic business development initiatives, build enterprise partnerships, and contribute to the long-term commercial success of the organization.
This is a senior leadership position intended for an experienced technology sales executive capable of building sustainable revenue growth within a fast-paced, innovation-driven company.
Position Summary
The Sales Director will lead the company’s overall sales strategy and commercial growth initiatives. The successful candidate will be responsible for developing national and international business opportunities, managing strategic customer relationships, expanding enterprise accounts, establishing channel partnerships, and building a high-performing sales organization.
As Unicron Technology continues to grow, this position requires an individual who can balance strategic planning with hands-on execution and is comfortable working within an entrepreneurial environment where business priorities evolve rapidly.
Key Responsibilities
Develop and execute the company’s national and international sales strategy.
Build scalable sales processes, performance standards, and reporting systems.
Identify, develop, and secure enterprise customers across Canada and selected international markets.
Generate new business opportunities through strategic prospecting and relationship development.
Lead negotiations for high-value commercial agreements and enterprise technology contracts.
Develop and maintain relationships with executive decision-makers, government organizations, strategic partners, and channel distributors.
Establish annual sales objectives, revenue forecasts, budgets, and performance metrics.
Recruit, mentor, train, and manage sales managers and business development personnel as the company expands.
Personally manage key enterprise accounts and complex sales opportunities.
Oversee the complete sales cycle from lead generation through contract execution.
Collaborate closely with engineering, product development, and executive management to align customer requirements with technical solutions.
Monitor market trends, competitive activities, emerging technologies, and customer needs.
Represent the company at industry conferences, trade exhibitions, networking events, and executive meetings.
Develop strategic partnerships with technology vendors, system integrators, distributors, and commercial partners.
Prepare regular sales reports, revenue forecasts, and strategic recommendations for senior management.
Support commercialization initiatives and market expansion strategies.
Required Qualifications
Education
Bachelor’s degree in Business Administration, Marketing, Engineering, Computer Science, Information Technology, or a closely related discipline.
A Master’s degree (MBA or equivalent) is considered a strong asset.
Experience
Applicants must possess:
Minimum 10 years of progressively responsible B2B technology sales experience.
Minimum 5 years in a senior sales leadership, Head of Sales, Director of Sales, or equivalent executive sales management position.
Demonstrated experience building or significantly expanding sales operations within a technology company.
Proven experience leading enterprise sales teams and managing business development professionals.
Demonstrated responsibility for managing annual sales or business development budgets of at least CAD $1 million.
Proven track record of consistently achieving or exceeding annual sales revenue targets of CAD $1 million or greater.
Demonstrated responsibility for developing and executing strategic sales plans that resulted in measurable revenue growth.
Experience negotiating and closing high-value enterprise technology contracts.
Demonstrated responsibility for annual sales portfolios or revenue pipelines valued at CAD $5 million or more.
Experience developing and implementing national and international sales strategies.
Experience negotiating complex commercial agreements with senior executives and organizational decision-makers.
Experience working within a start-up, scale-up, or rapidly growing technology company.
Demonstrated ability to work effectively in an evolving business environment where products, markets, and organizational structures continue to develop.
Demonstrated experience developing business relationships with domestic and international clients, partners, distributors, or strategic stakeholders.
Technical Knowledge
Applicants should possess strong knowledge of enterprise technology markets and practical familiarity with several of the following:
Artificial Intelligence (AI)
Cloud Computing
Enterprise Software
Edge Computing
Internet of Things (IoT)
Intelligent Automation
Digital Transformation
Enterprise IT Infrastructure
Software-as-a-Service (SaaS)
Cybersecurity fundamentals
Professional Skills
The successful candidate must demonstrate:
Exceptional executive-level communication and presentation skills.
Outstanding negotiation and commercial contract management abilities.
Strong strategic planning and market development skills.
Excellent financial and business acumen.
Proven leadership and people management capabilities.
Strong analytical, organizational, and problem-solving skills.
Ability to manage multiple enterprise sales opportunities simultaneously.
Ability to operate independently with minimal supervision.
Strong decision-making ability within a dynamic and rapidly growing organization.
Demonstrated ability to build scalable business processes and sales systems.
Strong customer relationship management experience using enterprise CRM platforms such as Salesforce, Microsoft Dynamics, HubSpot, or equivalent CRM software.
Results-oriented leadership with demonstrated accountability for revenue growth.
Willingness and ability to travel frequently within Canada and internationally to meet clients, partners, attend conferences, negotiate commercial agreements, and support business development initiatives.
Flexibility to work outside regular business hours, including evenings and occasional weekends, when necessary to communicate with international customers, partners, suppliers, investors, and stakeholders across multiple time zones.
Ability to adapt quickly to changing business priorities within a rapidly growing technology company.
Valid passport and ability to travel internationally without significant restrictions.
Preferred Qualifications
Preference may be given to candidates who possess one or more of the following:
Experience selling enterprise AI, cloud computing, enterprise software, automation, or industrial technology solutions.
Experience commercializing newly developed technology products.
Experience helping an early-stage or growth-stage company expand into new domestic or international markets.
Experience working with government procurement processes or public-sector clients.
Established professional network within the Canadian technology industry.
Experience managing cross-border business development and international commercial partnerships.
Experience supporting corporate growth initiatives, investor presentations, or strategic partnership development.
Language Requirements
Fluency in English (spoken and written) is required.
Proficiency in French is considered an asset.
Proficiency in one or more additional languages is considered an asset due to the company’s international business development activities and global client relationships. Examples include, but are not limited to:
Mandarin Chinese
Cantonese
Japanese
Korean
Spanish
German
Portuguese
Italian
Other languages relevant to international business development.
Working Conditions
This position is based at the company’s office in Victoria, British Columbia.
Frequent domestic and international travel is an essential requirement of the position and may account for approximately 30%–40% of working time, depending on business requirements.
The successful candidate must be available to participate in meetings with international stakeholders outside normal office hours due to global time zone differences.
Occasional evening and weekend work will be required to support international business operations, customer engagements, trade exhibitions, investor meetings, and strategic partnership activities.
The position requires a high level of flexibility, adaptability, professionalism, and responsiveness within a rapidly growing technology company.
Compensation & Benefits
CAD $62.00 per hour
Permanent full-time employment (40 hours per week)
Annual performance-based bonus
Eligibility to participate in the company’s employee share option program, subject to the terms and approval requirements of the applicable plan
Paid vacation in accordance with the British Columbia Employment Standards Act
Professional development, training, and industry networking opportunities
Application Requirements
Applicants must submit:
A detailed résumé outlining relevant education and employment history.
A cover letter describing their enterprise technology sales leadership experience and explaining why they are suited to this position.
A summary of measurable sales achievements, including revenue growth, enterprise accounts managed, strategic partnerships developed, budgets managed, revenue targets achieved, or major commercial contracts successfully negotiated.
A minimum of three professional references, including references from previous senior management or executive-level positions.
Shortlisted candidates may be asked to participate in multiple interview stages and provide additional information regarding previous leadership experience, sales strategies, revenue achievements, budget management, commercial accomplishments, and international business development experience.
Only applicants whose qualifications closely match the senior-level education, experience, leadership, and enterprise technology sales requirements of this position will be contacted for an interview.
Equal Opportunity Employer
Unicron Technology Inc. is committed to fostering an inclusive and diverse workplace. We welcome applications from Canadian citizens, permanent residents, Indigenous Peoples, newcomers to Canada, and all qualified individuals who are legally authorized to work in Canada.